Who Is the Fairest One of All? How Evolution Guides Peer and Media Influences on Female Body Dissatisfaction

Much attention has focused on the influence of media images of thin women on body dissatisfaction among female viewers. Disagreement exists regarding the nature of media influences, with meta-analytic results suggesting only small effect sizes. Fewer researchers have focused on the role of peer influences and peer competition on female body dissatisfaction. Furthermore, the relation between body dissatisfaction and eating disorders may be more complex than is often implied in the media effects literature. Links between body dissatisfaction and eating disorders may be overstated, and some eating disorders, primarily anorexia nervosa, may not always be motivated primarily by body dissatisfaction. The current paper discusses these issues from an evolutionary perspective, examining how sociocultural forces influence the intensity of female competition and how such competition effects body dissatisfaction.